What’s new in Split

Pulse, Webflow form goals & in-app notifications

Pulse brings every test across your site into a single visual canvas. Set native Webflow forms as conversion goals, and stay in sync with real-time in-app notifications.

New

• Pulse - a new release-surface canvas showing every test across your site, with traffic-light health dots, page hierarchy, and cleanup nudges for concluded tests with stale variant markup.
• New form submit goal type for native Webflow forms.
• In-app notification center with a real-time bell icon - release announcements and cleanup nudges all surface here.
• Multivariate (MVT) test creation directly from the Webflow Designer Extension, with factor and level setup.
• Designer Extension v1.0.5 brings test-type filters on the Tests tab and the Connect tab’s “Select a test” dropdown - drill to A/B, URL Split, or MVT in one click.
• Variant tabs (A / B) now drive the canvas preview - click A: Control or B: Variant to swap.
• Primary-goal checkbox on the goal-create form; the first goal auto-promotes to primary.
• + Add goal button now available on MVT and URL split tests.
• Optional accountant billing email - Stripe invoices and Split receipts can route to a finance contact, separately from the account owner.
• Feedback trigger moved into the top navigation.

Updated

• Variant tabs (A / B) replace the stacked cards on the Connect panel.
• Page URL is now required at test creation - typeahead surfaces URLs from prior tests on the same site.
• Click a goal card to jump to that element on the Webflow canvas.
• Connect-tab manual setup block is now scoped to the selected variant tab (less noise on multi-variant tests).
• Goal-card click feedback explains why the canvas didn’t move when it can’t (e.g. element not on the current page).
• “Ready-to-start” CTA label applies for every test status - no more stale “Set up B” copy on already-running tests.
• Faster Designer Extension canvas scan on large sites.
• Improved accessibility - proper labels and roles for every Designer Extension control.

Fixed

• Click-goal creation from the Designer Extension no longer fails when no CSS selector is provided.
• Readable scroll-depth chip and full-width draft CTA on the goal form.
• Variant tabs stay clickable when the connected element is a component instance.
• Empty-state copy is now filter-aware - “No tests match the current filters”.

Webflow Marketplace launch

Split is now live on the Webflow Marketplace. Connect tests directly on Webflow component instances, no wrapper required.

New

• Connect A/B tests, MVT factors, and Goals directly on Webflow component instances - no Div Block wrapper needed.
• Split properties appear in the Webflow Properties Panel, grouped under Split - Test ID, A/B Variant, Multi Variant, and Goal.
• Properties can be removed any time from the Properties Panel.

Bot protection & automatic tax

Login screens are now protected from bots, and Stripe Checkout handles tax automatically.

New

• Cloudflare Turnstile bot protection on login, signup, and forgot-password screens.
• Stripe Checkout now applies automatic tax based on customer location.

Pricing v2 & site members

New pricing tiers, ungated statistics, and per-site collaborator assignments.

New

• Site-level member assignments - invite collaborators to specific sites with per-plan limits.
• Help & Docs link in the dashboard sidebar and Designer Extension.
• Pricing & payment management fully inside the dashboard.

Updated

• Pricing v2 - Professional plan moved to $49 / $41 monthly.
• Multivariate testing now included on the Starter plan.

MVT polish & security hardening

Multivariate testing polish across the dashboard and tracking script, plus a broad security pass.

New

• Extended MVT chart palette to 12 combinations with unified progress-bar heights.
• Audience breakdown card now uses the same colour palette as the main chart.
• Security hardening across the tracking script, dashboard, and Designer Extension.

Fixed

• MVT combination preview now correctly shows and hides all test elements on the page.

MVT polish & security hardening

Multivariate testing polish across the dashboard and tracking script, plus a broad security pass.

New

• Extended MVT chart palette to 12 combinations with unified progress-bar heights.
• Audience breakdown card now uses the same colour palette as the main chart.
• Security hardening across the tracking script, dashboard, and Designer Extension.

Fixed

• MVT combination preview now correctly shows and hides all test elements on the page.

Per-site billing

First end-to-end billing flow with Stripe Checkout, plan enforcement, and a public pricing page.

New

• Per-site billing - Stripe Checkout, plan enforcement, and a public pricing page.

URL split tests & marketer-focused redesign

A new URL Split Test type, country and device tracking, and a clean marketer-focused dashboard redesign.

New

• URL Split Test - new test type that swaps the page URL instead of element content.
• Country and device-type tracking on every event, with a flag-rich Countries breakdown card.
• Per-goal bar-chart breakdown on the test detail page.
• Inline-editable variant names.
• Anytime-valid statistics - peek at results whenever you want without breaking the math.

Updated

• Designer Extension switched to a roomier 800×600 sidebar layout, aligned with the Webflow design system.
• Marketer-focused UI redesign across the whole dashboard, with tests grouped by site and a new type-selector.

Setup wizard & Bayesian engine

Self-serve onboarding, a statistically defensible analysis engine, and GDPR consent integrations.

New

• Site setup wizard with script verification - including support for Cloudflare-protected sites.
• Performance Over Time chart with date-range picker.
• Optimize Analysis tab with Bayesian probability, confidence intervals, and a days-to-significance estimator.
• Google Sign-In on login and signup.
• Forgot-password flow and full account-deletion option.
• Multi-platform GDPR consent manager support - Finsweet, Cookiebot, Termly, and more.
• Feedback widget with screenshot upload.
• Responsive sidebar with mobile drawer.

Updated

• Hidden variants are removed from the DOM after assignment - SEO-safe, search engines see one element.

New goal types & zero variant flash

Scroll-depth and time-on-page goals, plus zero flash on returning visitors and broader consent manager support.

New

• Scroll depth and time on page goal types, alongside click and pageview.
• Pre-fetched config eliminates first-visit variant flash.
• Zero flash on returning visitors.
• Anti-flicker snippet UI for an even smoother experience.
• Finsweet Cookie Consent v2 support and broader consent-manager detection.
• Traffic-percentage field added to test creation.

Split launches

The first public release of Split - dashboard, Webflow Designer Extension, and the on-page tracking script.

New

• Split dashboard with auth, sites, tests, and results pages.
• Webflow Designer Extension - Connect tab, goals UI, and live variant preview on the canvas.
• split.js tracking script with four goal types: click, pageview, scroll, and time on page.
• Cross-page conversion tracking.